Capaneo

The company operates a data-centric B2B model that combines proprietary datasets, software and professional services. Its core asset is a large, curated universe of B2B (and some B2C) address and attribute data for DACH markets, which underpins all offerings. Value is created by enabling business clients to acquire, clean, unify, enrich and activate customer and prospect data for marketing and sales use cases, while retaining data in compliant, private-cloud environments.

Revenue is generated through recurring software subscriptions to its AI-driven marketing and sales agent, transactional and licensed sales of address and attribute datasets via a self-service shop and bespoke data orders, metered access to data via APIs, and consultancy-style projects for data consolidation, deduplication, enrichment and maintenance. This mix of software, data licensing and services positions the company between a traditional list broker, a data platform provider and a marketing automation vendor.

Schober (now operating as Capaneo in Germany) is a German data and marketing technology provider focused on address data, customer data management and campaign activation. It offers an AI-based marketing and sales agent, self-service address data shop, data enrichment API and data cleaning and consolidation services, largely built on its proprietary business and consumer datasets for the DACH region.

The company generates revenue by selling access to its data and tools to business customers, mainly marketing, CRM and sales teams in mid-market and enterprise organisations. Income comes from SaaS subscriptions for its AI agent, one-off and licensed sales of address datasets, usage-based API fees and project-based professional services for data cleansing, fusion and ongoing data quality management.