Semasio

The company operates as a B2B advertising technology and data platform. It creates value by semantically analysing web content and consumer interactions to generate contextual, audience, brand-safety and identity segments that can be used for digital ad targeting. These segments are integrated into programmatic buying workflows by pushing them into demand-side platforms and other activation partners. Revenue is generated from enterprise contracts that combine platform and data access with campaign design and support, improving advertisers’ ability to reach relevant inventory in a privacy-centric, post-cookie environment while helping publishers and data owners harmonise identity and monetise their data.

Semasio is a Germany-based advertising technology company, now part of Samba TV, that provides semantic and contextual targeting, audience targeting, brand suitability, and identity solutions for digital advertising. Its platform uses natural language processing to understand web page content and consumer behaviour, enabling privacy-friendly audience and contextual segments that can be activated through programmatic buying platforms.

The company generates revenue by selling enterprise access to its targeting and identity tools, data licences, and managed campaign services to advertisers, agencies, publishers and data owners. Commercial relationships are bespoke, with segments and identity solutions pushed into demand-side platforms and other partners for activation, particularly in cookieless and identifier-fragmented environments.