Setupad

The business model centres on providing supply-side adtech infrastructure and services to digital publishers. Setupad creates value by simplifying and optimising programmatic ad auctions through header bidding wrappers, Prebid management, and integration with major ad servers and exchanges. It offers both self-serve software for in-house ad-ops teams and fully managed services for publishers that lack internal resources. Additional tools such as a consent management platform and WordPress plugin are bundled to support compliance and faster onboarding, strengthening the core monetisation offering rather than acting as standalone revenue lines.

Setupad.com is a Latvia-based advertising technology company focused on programmatic monetisation for web publishers. It provides a header bidding platform, Prebid management tools, a WordPress ads plugin, a consent management platform, and bidder adapters that connect publisher inventory to multiple demand sources via Google Ad Manager and other ad exchanges.

The company generates revenue primarily by charging publishers fixed CPM-based fees and minimum spend commitments for access to its self-serve Prebid platform and demand, and by offering fully managed header bidding and Prebid services. Its customers are website owners and publishers, typically using Google Ad Manager/AdX/AdSense, ranging from smaller WordPress sites to mid- and large-size publishers that require in-house or managed ad operations support in Europe and beyond.