Sift

The company operates as a programmatic mobile advertising and analytics provider. It integrates with multiple RTB exchanges, ingests high volumes of mobile ad requests, and applies AI/ML models and a proprietary app-level graph to decide which impressions to bid on for client campaigns. Value is created by improving app-install volume and post-install performance while mitigating fraud through real-time decisioning and optimisation. It also creates aggregated, anonymised audience segments from its App Graph that are used to refine targeting for campaigns and can be provided to third parties. Revenue arises from managing and delivering performance-focused campaigns and from analytics and data-driven services that support advertisers’ mobile user acquisition goals.

Sift is a United States-based programmatic mobile advertising company focused on user acquisition for apps. Its platform connects to multiple real-time bidding (RTB) exchanges, processes large volumes of mobile ad requests, and uses AI and machine learning to select and optimise app-install campaigns. A proprietary “App Graph” data asset maps relationships between apps and users to generate audience segments for precise targeting.

The business earns revenue by running targeted app-install and related mobile ad campaigns and by providing analytics services for advertisers, app owners and agencies. It positions itself as a performance-focused media partner operating at scale, offering both campaign execution (targeted advertising services) and associated analytics built on aggregated, anonymised mobile device and app-usage data.