Spicy Mobile

The company operates a multi-sided adtech model around mobile advertising and data. On the supply side, it provides SDKs and tools for app publishers to integrate ad inventory and share anonymised behavioural data, enabling monetisation and audience profiling. On the demand side, it offers a demand-side platform and mobile ad network that aggregate inventory and data into targetable segments for advertisers and agencies to run brand, performance, and retail campaigns. It layers on attribution and offline-sales measurement products to quantify campaign impact and inform optimisation. Value is created by connecting advertisers with mobile audiences, improving targeting and measurement, and simplifying programmatic-direct and retail media workflows; value is captured through media margins, performance fees, and charges for data, measurement, and managed services.

Spicy Mobile is a Polish advertising-technology company focused on mobile and programmatic media. It operates a mobile ad network, a demand-side platform, mobile app monetisation tools, and measurement products that use SDKs to collect and analyse behavioural data from mobile devices. The firm also develops workflow tools for programmatic-direct and retail media buying.

Revenue comes from media buying and selling (RTB and direct), performance-based campaigns, data and measurement services, and campaign management. Its customers are mainly advertisers and brands (especially retail with physical outlets), media agencies and trading desks, as well as mobile app publishers seeking monetisation and audience data. It also leverages public R&D grant funding for product development.