Ströer

Ströer operates a diversified media and commerce portfolio built around an “OOH‑plus” strategy. The core business aggregates and operates physical OOH and digital out‑of‑home inventory and digital display/video placements, which are monetised through direct sales and programmatic channels. It layers on a supply‑side ad tech stack and emerging AI‑supported tools (e.g. an ad manager and analytics) to standardise, package and sell campaigns across its inventory, improving utilisation and pricing.

Around this, the group owns and operates content and data assets (such as news portals and a market‑research/data platform) that attract audiences and generate incremental advertising and subscription revenue. It also owns a vertically integrated cosmetics and e‑commerce operation that manufactures and sells consumer products, adding retail and D2C revenue streams. Value is created by offering advertisers broad reach and targeting across OOH and digital, helping SMEs execute local marketing, supplying decision‑grade market data to organisations, and providing consumers with branded cosmetic products.

Ströer is a Germany‑based media and advertising group focused on out‑of‑home (OOH) advertising, digital media and dialog marketing. It operates a large physical and digital advertising inventory (including posters and public video) that can be booked directly and programmatically, alongside owned content and data platforms and e‑commerce brands.

The company generates revenue primarily by selling advertising inventory and marketing services to brands, agencies and local SMEs, supplemented by subscription revenue from a business data platform and consumer product sales from a cosmetics e‑commerce business. Its customer base spans national and local advertisers, media agencies, enterprises and institutions needing data and research, and end‑consumers purchasing cosmetics products.