Strossle

The company operates a two-sided advertising marketplace connecting advertisers with digital publishers through content recommendation widgets. Publishers embed widgets on their sites to recommend articles and sponsored content, which creates monetisable placements. Advertisers and agencies use a platform and self-service marketplace to buy distribution of their content into those widgets.

The firm creates value for publishers by providing incremental native ad revenue, contextual matching to protect editorial integrity, and analytics on widget performance. It creates value for advertisers by supplying native inventory in brand-safe, editorial contexts, with campaign controls and performance reporting. Revenue comes from taking a margin between advertiser spend and publisher payouts and from any associated managed campaign or integration services.

Strossle International AB is a Sweden-based media technology company focused on contextual and native advertising. It operates a content discovery platform used by publishers and advertisers, providing content recommendation widgets on publisher sites that surface sponsored content as native ads within editorial environments.

The company generates revenue by brokering traffic between advertisers and a network of premium publishers, charging advertisers on CPC and CPM bases while sharing revenue with publishers that embed its widgets. Direct customers are advertisers, agencies and marketers purchasing distribution, and digital publishers that integrate the widgets to monetise their inventory and manage yield.