thenai.org

The organisation operates as a non-profit industry association that creates value by setting and updating self-regulatory privacy standards for data-driven advertising, providing members with structured accountability and review programmes, and maintaining consumer-facing tools to exercise privacy choices. It convenes the ecosystem through an annual summit and policy engagement, offering a common framework and resources that help members align with regulatory expectations and demonstrate responsible data use to partners, regulators and the public. Value is created by reducing compliance complexity for member companies, aggregating sector insights on privacy practices, and providing a credible, centralised mechanism for privacy accountability in network advertising.

Network Advertising Initiative (NAI), now using the thenai.org domain, is a non-profit industry association focused on privacy and responsible data use in digital advertising. It develops and maintains a self-regulatory framework, runs an annual privacy review programme for member companies, and offers consumer-facing privacy choice and opt-out tools, including a Global Privacy Control (GPC) browser extension.

The organisation generates income primarily from membership dues, event registrations and sponsorship, and embedded accountability services such as its privacy review activities. Its paying customers and stakeholders are advertising technology companies, data providers, platforms, agencies, brands and other firms involved in data-driven network advertising that seek to demonstrate compliance with privacy expectations and regulatory requirements.