LightAd

The company operates a programmatic demand-side platform that intermediates between advertisers and digital media inventory. It provides tools for campaign setup, targeting, bidding and reporting across in‑app, web and CTV supply, using machine‑learning models to optimise towards advertiser KPIs such as CPI, CPC and ROAS. Value is created by aggregating access to multiple supply sources, simplifying campaign management and providing optimisation and analytics that aim to improve media performance and scale.

Economically, the business follows a media platform model: advertisers fund prepaid balances and run campaigns on a CPM basis. The platform likely retains a margin between what advertisers pay and what is paid out to supply partners, effectively monetising through media mark‑ups and associated platform fees, while offering additional service levels (such as dedicated account management) to larger‑spend clients.

LightAd is a programmatic advertising demand-side platform operated by Three Spring Media, with legal entities in Israel and Hungary. The platform enables advertisers to buy in‑app, web and connected TV (CTV) inventory via real‑time bidding, with audience and contextual targeting, machine‑learning optimisation and reporting.

The company generates revenue by charging advertisers on a cost‑per‑thousand impressions (CPM) basis against prepaid media deposits. Its customers are performance and brand advertisers, mobile app marketers, media buyers and agencies that require programmatic buying tools and managed support for cross‑channel campaigns.