truvid.com

The company operates an integrated video advertising and publishing stack for digital publishers. It creates value by (1) supplying a mobile-first vertical video player that expands publishers’ video inventory, (2) providing a library of ready-to-go video content that increases available impressions, (3) offering a CMS to streamline video upload, management, and distribution, and (4) running a video-focused SSP that connects publisher inventory directly to premium demand partners and DSPs while optimising each impression for yield.

Revenue is generated mainly via a percentage take of the media spend that flows through its SSP and monetisation layer, using revenue-share agreements with publishers. Additional value may be created via licensing or rev-share arrangements on its curated content library and by bundling CMS and analytics capabilities as part of the monetisation relationship, lowering operational overhead for publishers while improving fill rates and CPMs.

Truvid is an Israel-based video advertising technology company focused on helping digital publishers monetise video inventory. It provides a mobile-first vertical video player, a curated catalogue of ready-to-use video content, a video-focused content management system, and a purpose-built video supply-side platform (SSP) that connects publisher inventory to premium demand partners and DSPs.

The company earns revenue primarily by facilitating programmatic video ad transactions and sharing in the advertising revenue generated on publisher sites, alongside potential licensing or revenue-share on supplied video content. Its customers are online publishers, media owners, and content owners that need both video content and infrastructure to increase video engagement and advertising yield across their properties.