Giftad Digital

The business operates as a programmatic advertising technology provider inside the Türk Telekom group, offering an RTB-compatible demand-side platform focused on the Turkish digital media market. It creates value by aggregating access to thousands of local websites and mobile applications, applying machine-learning optimisation and fraud detection to media buying, and providing advertisers and agencies with campaign management, targeting and reporting tools. Revenue is created by routing advertiser budgets through the platform and taking margins or fees on the resulting media spend, while also leveraging compliance credentials and telecom-owned data assets to support audience targeting and brand safety. Publishers gain fill and monetisation through the platform’s buying activity, but they are not the paying customers.

Giftad Digital is a Turkey-based programmatic advertising service operated within the Türk Telekom group via TT Ventures Proje Geliştirme A.Ş. It provides a real-time bidding (RTB) compatible demand-side advertising platform that buys digital media across more than 11,000 Turkish websites and mobile applications, with tens of billions of monthly impressions. The platform focuses on performance-based buying models, fraud prevention and campaign reporting.

The company generates revenue by managing and executing advertising campaigns for advertisers and media agencies, charging on a performance and media-spend basis (e.g. cost-per-action and related RTB pricing). Its primary customers are brands and agencies seeking programmatic access to Turkish digital inventory, while publishers participate indirectly as inventory suppliers via connected ad exchanges and supply-side partners.