THEADX

Theadx operates as a B2B programmatic advertising technology provider offering a full‑stack platform. On the buy side, it provides a self‑service demand‑side platform through which advertisers and agencies plan, target, bid and optimise campaigns across multiple integrated exchanges. On the sell side, it provides a supply‑side platform and header‑bidding infrastructure that expose publisher inventory to programmatic demand and optimise yield. A data management platform and analytics layer support audience segmentation and performance measurement.

Value is created by improving advertisers’ access to inventory and targeting, and by improving publishers’ yield and operational efficiency. Value capture is primarily through margins or take‑rates on media spend flowing through the platform, together with partner programme economics and potentially implementation or support services, rather than through pure seat‑based SaaS licensing publicly described.

Theadx is a Turkey‑based programmatic advertising technology company providing a unified stack spanning demand‑side, supply‑side, data management, header bidding and analytics tools. Its platform connects advertisers and agencies to digital ad inventory and enables publishers to monetise their inventory via real‑time bidding, private marketplaces and header bidding.

The company generates revenue primarily from media‑spend‑linked economics and platform usage associated with programmatic buying and selling. Its customers are business users only: advertisers, media agencies, trading desks, publishers and app developers, plus ad‑ops and data teams using its analytics and data management capabilities.