ucfunnel

The business model centres on operating a programmatic advertising marketplace and associated tools for both supply and demand. On the supply side, it provides an ad exchange and SSP capabilities that connect publisher and OTT/CTV inventories to multiple demand sources, aiming to improve yield and fill rates. On the demand side, its Smart Trading Desk gives advertisers and agencies a single interface to plan, buy and optimise programmatic campaigns across channels. Supporting products like Enhanced Market provide analytics and visualisation to optimise performance, while app/SDK offerings extend data and engagement capabilities.

Value is created by simplifying programmatic monetisation and media buying, aggregating demand and supply, and providing data-driven optimisation. The company captures value through transaction-based take-rates on media spend flowing through its exchange and SSP, platform or subscription-style fees for trading and analytics tools, and professional services related to integration, server-side ad insertion and ongoing technical support.

ucfunnel is a Taiwan-based advertising technology company providing programmatic infrastructure for digital media buying and selling, with a particular emphasis on OTT/CTV and cross-screen environments. It operates an AI-enabled ad exchange and supply-side platform, plus tools for publishers, advertisers and data management across web, app and connected TV inventory.

The company offers an ad exchange (ucX), SSP, bidder, DMP/CDP-style data services, OM SDK support, analytics dashboards and an advertiser-facing trading desk. It generates revenue from take-rates and fees on programmatic transactions, platform and service fees for its trading and analytics products, and integration/managed service work, serving publishers, OTT/CTV providers, app developers, agencies and brand advertisers globally.