Velonium

The company operates as an adtech infrastructure provider embedded in the programmatic supply chain. It offers an RTB bidder integrated via Prebid.js and Prebid Server plus an SDK for in‑app advertising, connecting publisher inventory with programmatic demand from advertisers and intermediaries. Value is created by improving publisher monetisation and campaign performance through optimisation and machine‑learning‑based decisioning, while simplifying technical integration via standard adapters and SDKs. Revenue is created by handling programmatic transactions at scale and capturing a share of the advertising spend or revenue passing through the platform, in line with typical programmatic ad network / exchange and SDK monetisation models.

Velonium is an Israel‑based advertising technology company providing a programmatic bidding platform and SDK for digital advertising. Its technology plugs into the Prebid ecosystem as both a client‑side and server‑side bidder, and connects publishers’ web and in‑app inventory with programmatic demand from advertisers and media buyers.

The company generates revenue by facilitating real‑time bidding campaigns and in‑app monetisation, likely taking a share of media spend and/or publisher revenue. Its primary customers are advertisers, demand‑side platforms, supply‑side platforms, and digital publishers or app developers seeking to optimise yield and access additional programmatic demand via an SDK and RTB integrations.