VO2 Cap

VO2 Cap operates as an investment and holding company focused on adtech and media assets. It acquires, refines, builds and scales specialist businesses across programmatic advertising, publisher monetisation, ad exchanges, OOH/DOOH inventory and creative production platforms. Each portfolio company has its own brand and commercial relationships but benefits from shared expertise in technology, sales, analytics and operations. Group revenue is generated through the operating income of these subsidiaries and is consolidated at holding-company level.

The value creation model centres on owning key parts of the digital advertising supply side: header-bidding infrastructure for publishers, independent exchanges for premium inventory, sales networks for specific verticals (e.g. B2B and finance), OOH/DOOH media inventory and a creative management platform for complex ad formats. By improving yield for publishers, offering packaged reach and services to advertisers and agencies, and standardising technology and analytics across the portfolio, VO2 Cap aims to increase the profitability and scale of its holdings, with potential upside from future exits or further consolidation.

VO2 Cap Holding AB is a Sweden-based listed investment company that acquires and operates advertising technology and media businesses. Its portfolio includes companies in header bidding and publisher ad serving, digital ad sales networks, independent ad exchanges, out-of-home (OOH/DOOH) media, and creative management platforms. The group runs the portfolio companies operationally separate but uses group-level capabilities to standardise technology, sales and optimisation.

VO2 Cap generates revenue through the consolidated turnover of its subsidiaries, which sell digital and OOH advertising inventory, programmatic trading and exchange services, creative production and technology platforms to publishers, advertisers and agencies. Customers are primarily digital and OOH publishers and media owners, advertisers and media agencies buying campaigns, and agencies/brands using its adtech and creative platforms. VO2 Cap creates value by aggregating specialised adtech and media assets, improving their monetisation and scaling them across the Nordic region and beyond.