Xapads

The company operates a two-sided ad-tech platform connecting advertisers with digital media inventory across web, mobile apps and connected TV. On the buy side it offers a self-serve demand-side platform for programmatic campaigns and performance user acquisition, using its AI engine to optimise bidding, targeting and spend. On the sell side it runs a supply-side / yield-optimisation layer that aggregates publisher inventory and improves fill rates and effective CPMs.

Value is created by improving media efficiency for advertisers (better user acquisition, ROAS and brand safety) and by increasing revenue for publishers (yield optimisation and access to premium demand). The company captures a portion of media budgets flowing through its DSP and takes a revenue share from publisher monetisation, supplemented by fees for managed-service campaign execution and specialised CTV and contextual video products.

Xapads is an India-based advertising technology company providing programmatic media buying and publisher monetisation tools. It operates a self-serve demand-side platform, a supply-side platform for publishers, and specialised offerings for connected TV and contextual video targeting, all powered by an in-house AI optimisation engine.

The company generates revenue by managing and transacting digital ad spend for brands, agencies and performance marketers, and by optimising yield for publishers. It sells campaigns on impression and performance pricing (CPM, CPL, CPS, CPI) and captures margin and revenue share across its advertiser and publisher platforms, including CTV and mobile app inventory.