XR

The company operates a B2B enterprise software and services model centred on an integrated ad operations platform. It creates value by centralising creative asset management, rights and approvals, ad delivery logistics and talent and crew payments into a single environment used by marketing, agency and production teams. This reduces operational overheads, lowers compliance risk around rights and payments, and shortens time-to-air for campaigns.

Revenue is generated through platform access and module licences (asset management, workflow, rights, ad delivery, payroll), plus recurring managed-services contracts for media delivery, encoding and production support. Additional value comes from payroll processing infrastructure that handles large volumes of talent and crew payments on behalf of advertisers and production entities, for which the company charges transaction and service fees, as well as professional services for integrations and custom workflow configuration.

XR (Extreme Reach) is a UK-headquartered advertising operations and creative asset management company focused on enterprise marketers, agencies, broadcasters and production organisations. It provides a single platform to manage advertising campaigns from production through to playout across television, CTV and digital channels, integrating creative asset storage, rights management, ad delivery and talent and crew payments.

The company generates revenue primarily through enterprise software licences and managed services for asset management, rights, workflow and ad delivery, alongside transaction-based fees on talent and production payroll. Its customers are large brands, creative and media agencies, broadcasters and production companies that need compliant, large-scale creative operations, rights tracking and talent payment infrastructure across multiple markets and media channels.