014 ON

The business model combines proprietary location and device data with managed media buying services. Physical trackers installed at points of interest detect mobile devices via Wi-Fi and Bluetooth, while a mobile SDK in partner apps collects additional behavioural and device attributes. These signals feed into a data management platform that constructs audiences, measures visits and supports attribution and reporting.

Value is created by enabling advertisers and agencies to target audiences based on offline presence, retarget visitors, and measure the effect of campaigns on store or venue footfall. Activation runs through an internal trading desk that uses cross-device technology to buy inventory across formats and devices. The company therefore integrates data collection, audience building, and campaign execution into a single service, positioning itself as a location-based adtech and drive-to-store measurement partner.

014 ON MEDIA, S.L. is a Spanish location-based advertising and data company that operates both media technology and a managed trading desk. It captures device signals via on-site hardware and a mobile SDK to build audience segments, measure footfall, and attribute drive-to-store impact, then activates these audiences programmatically across digital channels.

The company earns revenue by planning and executing campaigns through its in-house trading desk using standard digital media buying models (CPM, CPC, CPV and performance-linked dynamic CPM), and by packaging data, audience segments and measurement services derived from its device detection infrastructure. Its direct customers are advertisers, brands, retailers, venue owners and media agencies that pay for managed campaigns, data-driven targeting and offline-to-online attribution services.