The B2B company graph is a structured database that maps companies, their subsidiaries, products, and competitive relationships. By leveraging entity resolution, Polaris7 provides an accurate representation of the entire adtech ecosystem.
Features & Capabilities
Uncovering the AdTech Ecosystem
- Comprehensive Mapping: Explore thousands of interconnected nodes representing ad networks, DSPs, SSPs, measurement platforms, and agencies.
- Visualizing Competition: Instantly see exactly who competes with whom, mapped dynamically based on overlapping capabilities and market categories.
Subsidiary & Ownership Intelligence
- Corporate Hierarchies: Navigate complex M&A histories. The graph clearly maps parent companies to their subsidiaries and acquired brands.
- True Market Share: Understand the actual footprint of major holding companies by aggregating data across all their owned properties within the graph.
Ecosystem Integrations & Partnerships
- Technology Stacks: Discover which platforms integrate with each other, revealing the underlying technical infrastructure of the digital advertising market.
- Strategic Alliances: Track formalized partnerships and joint ventures to predict market consolidation and shifts in ecosystem power dynamics.
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