366

The company operates as a centralised advertising régie for regional media publishers. It aggregates print, digital, video and local TV inventory from numerous regional newspaper groups and local TV channels, and packages this inventory into standard and custom campaigns. These campaigns are sold to advertisers and media agencies for national, regional or highly localised coverage.

Value is created by simplifying access to fragmented regional media, providing a single commercial interface, unified products (e.g. multi-screen packs), and audience measurement for campaigns. The firm also develops and operates specific media properties (notably an entertainment/TV guide brand and associated digital ecosystem) to create thematic inventory and branded-content opportunities that can be sold alongside its core regional press and TV assets.

366.fr is a French media advertising sales house created in 2014 to centralise and commercialise advertising inventory for regional daily newspapers and affiliated local TV and digital properties. It aggregates print, digital, video and local TV audiences from multiple regional publishers and sells them as national and local packages to advertisers and media agencies.

The company earns revenue by selling advertising space and branded-content formats across regional press, local TV channels, and digital platforms, including a TV and entertainment guide ecosystem. Its direct customers are advertisers and media buying agencies seeking territorial or national reach via regional media; it does not sell to consumers but represents publishers as a joint sales and commercial entity.