TF1 PUB

The company operates as the cross-media advertising sales arm of a broadcaster, aggregating and packaging TV, CTV/streaming and digital inventory for advertisers. It creates value by giving brands and agencies access to national and local audiences on the group’s channels and streaming services, with options spanning linear TV spots, programmatic streaming buys, and integrated offers around sustainability and CSR.

It layers on data partnerships and analytics to provide targeted, cookieless advertising and attribution, helping advertisers plan and measure campaigns across screens. For SMEs and first-time TV advertisers, it simplifies access through predefined packages, local offers and self-service tools, reducing planning complexity while filling the broadcaster’s inventory at varying price points.

TF1 PUB is the advertising sales house of the TF1 Group in France. It commercialises advertising inventory across the group’s television channels and streaming properties, offering TV spots, CTV/streaming placements, and related data, analytics and targeting products.

The company generates revenue by selling advertising space and associated services to brands, agencies and SMEs via direct deals, packaged offers and programmatic channels. Products include turnkey TV entry offers for small advertisers, local and CSR-focused packages, data-driven targeting based on purchase data, a self-service ad platform for streaming inventory, and analytics tools for TV-to-digital attribution.