4As

The organisation operates as a 501(c)(6) trade association that creates value by aggregating and representing advertising and marketing agencies, providing shared services and industry infrastructure. It offers members access to research, data, advocacy, training, insurance benefits, partner discounts, and diversity and talent programmes. Value is created through collective bargaining power for insurance and vendor discounts, centralised research and knowledge resources, and industry-wide initiatives on policy, standards and workforce development. Commercially, it combines bundled member benefits with a portfolio of fee-based services such as training courses, conferences, incubator programmes and custom research, while its charitable foundation runs diversity and scholarship programmes funded through the broader ecosystem.

The American Association of Advertising Agencies (4As) is a US trade association and 501(c)(6) non-profit representing advertising and marketing agencies. It provides members with industry research, advocacy, training, insurance and benefits programmes, networking events, and diversity-focused foundation initiatives.

The organisation generates income primarily through tiered membership dues for agencies and non-agency partners, paid training and events, fees for incubator and specialist programmes, and revenue from benefits administration and custom research. Its primary customers are advertising and marketing agencies in the United States, along with selected non-agency partners and start-up agencies that join through incubator tiers.