9Dots

The company operates as a programmatic media intermediary and publisher monetisation partner. For web publishers, it provides a header bidding adapter integrated with Prebid and Google Ad Manager/DFP to connect multiple demand sources and optimise yield on display and video inventory. For content publishers, it offers video and audio players (including a WordPress plugin) that convert text content into monetisable video and audio streams. For mobile app developers, it acts as a connector to major DSPs, DMPs and app networks to run user acquisition and monetisation campaigns. Value is created by increasing effective CPMs, opening additional ad formats (video/audio/in‑app) and managing campaign optimisation across channels.

Revenue is generated primarily from media spend and monetisation flows where the company takes a margin or revenue share between advertiser budgets and publisher/app inventory, functioning similarly to an SSP / publisher yield solution and mobile app monetisation provider. It also appears to provide managed media acquisition services, charging advertisers and app owners for campaign delivery while retaining a margin on media buying.

9Dots Media is an Israel-based advertising technology and media company focused on publisher monetisation and app media acquisition. It provides header bidding integration, video and audio monetisation products, and mobile app distribution services that connect publishers and app developers to programmatic demand sources, DSPs and DMPs.

The company makes money by running programmatic advertising campaigns and monetisation setups on behalf of publishers and app owners, using CPM and CPC pricing and paying partners on a Net‑30 basis. Its customers are primarily web and app publishers, content sites (including WordPress-based) and mobile app developers, as well as brands that buy media through its managed services and demand connections.