A Better Prod

The business operates a services‑centred model for the audiovisual sector, delivering eco‑socio‑production support anchored in carbon data. It structures its offering into packaged service bundles (such as Prime RSE+ dossier preparation), bespoke consulting engagements for estimating and reporting project carbon footprints, and training programmes that upskill professionals as impact managers. A proprietary collaborative web and mobile application is used to standardise data collection, track project progress and store justificatory documents, increasing efficiency and repeatability of services. Value is created by reducing the administrative and methodological burden on production teams, helping them meet regulatory and funding requirements while generating actionable carbon insights for each project.

A Better Prod is a small French consultancy focused on eco‑responsible audiovisual production. It combines production‑experienced consultants with a collaborative application to help film, TV and advertising projects measure carbon impacts, prepare carbon reports and comply with sector requirements such as CNC obligations and labels.

The company earns revenue from fixed‑scope service packs aimed at securing grants (for example, Prime RSE+ dossiers), project‑based carbon accounting and impact analysis for audiovisual shoots, and paid training days that develop in‑house impact managers and eco‑referents. Its customers are production companies, producers, production directors and sustainability leads in the audiovisual sector who need both carbon reporting and operational support for eco‑socio‑responsible production.