adlayer.se

The business operates a B2B software model centred on a cloud-based creative management and adserving platform. It creates value by enabling marketing and creative teams to design ads via a drag-and-drop builder, automate large-scale creative versioning from data feeds, manage review and approval workflows, and publish creatives via APIs to multiple media channels including display, social, video and DOOH. A companion video streaming and CDN service provides delivery of video ads and aggregated performance reporting with a privacy-focused implementation that avoids cross-site tracking.

Revenue is generated primarily through tiered SaaS subscriptions (e.g., Creative, Core, Enterprise) sold on a sales-led basis to brands and agencies. Higher tiers likely unlock advanced features such as API integrations, feed-based automation and collaboration tools, with custom pricing for enterprise deployments. Additional value and potential revenue levers include implementation support, workflow consulting and premium support for large customers.

Ad Layer is a privately held Swedish advertising technology product owned by Essential Marketing Methods Nordic AB. It provides a cloud-based creative management and adserving platform used by brands and agencies across the Nordics for building, scaling, approving and publishing digital advertising campaigns across display, social, video and digital out-of-home channels.

The company monetises through tiered SaaS subscriptions with fixed fees that are not linked to media spend, and likely supplements this with enterprise implementation and support services. Its direct customers are marketing, creative and media teams within brands and advertising agencies that need to streamline multi-market campaign production and run privacy-conscious video advertising and measurement via its video streaming and CDN service.