Adalyser

Adalyser operates a proprietary B2B SaaS model. It provides a software platform that centralises TV campaign planning, schedule ingestion, pricing, attribution, analytics and optimisation. The company creates value by replacing fragmented manual workflows with integrated data, automation and real-time monitoring, enabling agencies, advertisers and broadcasters to plan and manage TV advertising more efficiently and measure outcomes more clearly.

Adalyser is a UK-based B2B software company providing a television advertising platform for planning, pricing, attribution, campaign management and optimisation. Its platform combines research inputs, schedule management, analytics and alerting into a single system, with integrations to BARB and CARIA data for audience and campaign decisioning. The business appears focused on helping professional TV media buyers and sellers manage the full campaign lifecycle across linear TV and on-demand environments.

The company makes money through software licensing rather than media ownership or media arbitrage. Its customers are media agencies, advertisers, broadcasters and media planners that need workflow automation, campaign measurement and attribution for TV advertising. The product positioning suggests enterprise SaaS economics, with value tied to operational efficiency, better airtime planning and improved measurement of offline and online response to TV spend.