Adalytics

The company operates as a specialist provider of digital media data science and analytics services. It creates value by collecting and processing impression-level log files from advertisers’ programmatic buying platforms and ad servers, identifying misdeclared inventory, spoofing, invalid traffic, and performance issues, and turning these findings into operational recommendations and refund or make-good claims. It also publishes public-interest research that highlights systemic issues in the ad ecosystem, which likely functions as lead generation and credibility building with enterprise advertisers.

Revenue is generated through project-based and ongoing service engagements with advertisers and agencies, who pay for forensic audits, continuous monitoring, and analytics reporting. The firm positions itself as an independent third-party auditor rather than as a buying platform or media intermediary, focusing on measurement, verification, and remediation rather than on executing media transactions.

Adalytics is a US-based digital media analytics and consulting firm focused on programmatic advertising. It ingests impression-level ad log files from demand-side platforms and ad servers to analyse where ads actually ran, detect domain and app spoofing, invalid traffic, and viewability issues, and reconcile media spend for advertisers.

The company primarily serves large advertisers and their media agencies, including Fortune 500 brands, that seek independent verification and forensic audits of their programmatic ad buys. Revenue appears to come from fee-based analytics and consulting engagements, including recurring measurement work and refund or make-good support, rather than a self-serve SaaS platform.