Adevinta

Adevinta operates a portfolio of local online classifieds and specialised vertical marketplaces (motors, property, jobs, horizontal goods). It creates value by aggregating consumer demand and supply in each local market, facilitating discovery and lead generation between buyers and sellers. Professional sellers (car dealers, estate agents, recruiters, retailers and service providers) pay for access to this aggregated audience via listing products, premium visibility tools and advertising, while consumers usually access and use the marketplaces for free.

Operationally, the group manages its brands regionally (e.g. France, Germany, other Europe, Brazil) and invests in product, trust and safety, and traffic acquisition to maintain audience scale. The 2021 acquisition of eBay Classifieds Group added additional local portals and strengthened its scale and negotiating power with large advertiser and dealer groups. Joint ventures, such as the 50% stake in OLX Brazil, extend its reach in some markets while sharing risk and capital requirements with partners.

Adevinta is a Norway-based operator of online classifieds and digital marketplaces across multiple countries and verticals, including motors, real estate, jobs and general goods. It controls or co-owns a portfolio of local marketplace brands, and became one of the largest classifieds groups globally after acquiring eBay Classifieds Group in 2021.

The company generates revenue mainly from paid listings and related services sold to professional sellers and agencies, from advertising inventory sold on its marketplace sites, and from transaction-related fees in some markets. Direct paying customers are dealers, estate agents, recruiters, retailers and other professional advertisers who buy listing packages, premium exposure and display or branded advertising across its portals; consumers typically use the platforms free of charge.