AdEx

The company creates value by combining programmatic digital advertising infrastructure with blockchain-based verification and settlement, and by connecting this to a crypto token and staking mechanism. Its open-source demand-side platform allows advertisers to run campaigns with verifiable on-chain events and micropayments via Ethereum-based channels, which can reduce intermediaries and fraud for both advertisers and publishers. The token and staking architecture aligns validators’ incentives with network performance and security, and gives token holders a way to participate in governance and fee distribution. In parallel, an AI-agent framework analyses on-chain wallet activity and market signals to surface DeFi opportunities, positioned as both an end-user tool and an API product for developers, extending the ecosystem beyond pure adtech into DeFi-focused analytics and automation.

AdEx Network OÜ is a Bulgaria-based Web3 advertising and crypto infrastructure company. It operates an open-source, blockchain-based demand-side advertising platform that enables businesses to buy digital ad inventory with on-chain verification and reduced fraud, alongside a crypto token and staking system that underpins the network’s economics.

The company serves advertisers and publishers in the crypto/Web3 ecosystem, as well as token holders and validators who participate in staking. It generates revenue mainly through percentage fees on ad campaign spend, economic incentives linked to its ERC‑20 token, and emerging paid features and APIs around its AI agent framework for on-chain DeFi activity analysis.