Adfidence

The business operates as an enterprise software provider in the ad verification and brand safety segment. It creates value by integrating via APIs with major ad platforms and measurement vendors, aggregating campaign and account data, and running automated checks on campaign configuration, account connectivity, naming taxonomies and brand suitability rules. Customers use cloud-based dashboards to monitor media quality, identify configuration issues before and after launch, and remediate problems through guided workflows.

Revenue is generated primarily through enterprise software agreements that provide access to the hosted platform for multiple users in a client organisation. Given the focus on large-scale spend (overseeing over a billion dollars in digital ad spend) and demo-led onboarding, contracts are likely tailored by size of media investment, number of accounts, or seats, with potential additional fees for onboarding, configuration and advisory support for large enterprise deployments.

Adfidence is a US-based provider of cloud-based advertising verification and governance software. Its platform connects to advertisers’ and agencies’ ad accounts across major digital channels to check campaign set-up quality, brand safety configurations, data governance and ongoing media activity via dashboards and automated checks.

The company serves media buyers, in-house marketing teams and media agencies that manage significant digital ad spend. It generates revenue by selling access to its software platform on an enterprise basis, with onboarding of media buyers and ongoing account log-ins indicating a subscription SaaS model targeted at large advertisers and agency groups concerned with brand safety and media quality control.