Adform

The company operates as a B2B software and infrastructure provider for digital advertising. It offers a modular full-stack platform encompassing demand-side buying, ad serving, supply-side selling, data management, identity resolution and retail media infrastructure. Customers can adopt individual components or deploy the full stack to manage buying or selling workflows across the open internet. Value is created by consolidating fragmented ad tech functions into a single interoperable environment, improving workflow efficiency, enabling activation of first-party and identity data across channels, and supporting monetisation and yield optimisation for publishers and retailers, while providing marketers with addressable reach and measurement independent of walled gardens.

Adform is a Denmark-based, independent advertising technology company providing a full-stack programmatic platform used by advertisers, agencies and publishers. Its core products include a demand-side platform, ad servers for advertisers and publishers, a supply-side platform, a data management platform, identity resolution (ID Fusion) and a retail media solution, all available within a unified but modular architecture. The company generates revenue by licensing its platform and charging usage-based fees tied to media buying and ad delivery. Enterprise marketers, agencies and publishers use the platform to plan, activate, sell and measure digital advertising across display, mobile, connected TV, digital out-of-home and commerce environments, with a particular emphasis on identity and first-party data activation in cookieless contexts.