PGAM Media

The company operates a two-sided programmatic advertising platform that connects advertisers and agencies with premium publishers and streaming channels. On the demand side, it offers a DSP with access to CTV and other digital inventory, layered with an attention-scoring and attribution engine that evaluates multiple signals per impression pre-bid to improve media efficiency and downstream performance. On the supply side, it provides integrations and yield tools for publishers to monetise CTV and digital inventory, including sustainability-oriented processes and reporting.

Value is created by improving campaign performance for advertisers (e.g., better lead quality, more stable CPA) and by enhancing yield and demand access for publishers. As a “managed performance media partner”, the company blends technology (DSP/SSP and attention suite) with hands-on optimisation and campaign management, positioned around performance outcomes and transparent marketplace access.

PGAM Media is a privately held US-based programmatic advertising technology company operating an end-to-end supply- and demand-side platform. It provides a programmatic marketplace with a focus on connected TV (CTV) and omnichannel digital media, using an attention-scoring layer to evaluate impressions before bidding and to optimise campaigns for performance outcomes such as lead quality and cost per acquisition.

The company serves advertisers, agencies and publishers. For advertisers and agencies, it offers a managed performance media service and a DSP environment to buy CTV and digital inventory. For publishers and streaming channels, it provides monetisation tools, supply-side integrations and sustainability-focused, carbon-neutral programmatic processes. Revenue is likely generated through media transaction take-rates and managed service fees on campaigns run through its platform.