Cedara

The company operates an enterprise SaaS and data platform that ingests campaign, vendor and supply-chain data from the media and advertising ecosystem, maps it to emissions factors and industry frameworks, and exposes the results through applications and APIs. Value is created by enabling customers to quantify and classify emissions at vendor, campaign and media-channel level, standardise reporting via a media-specific taxonomy, and act on this data through optimisation and access to carbon offsets. Product modules (enterprise platform, investment management, custom factor tools, OOH measurement, taxonomy resources and offset portfolios) sit on top of a central data engine to support both operational decision-making and sustainability commitments. The platform is positioned as a horizontal sustainability system-of-record with a strong vertical focus on advertising and media.

Cedara is a US-based sustainability data platform focused on the media and advertising industry. It provides software, APIs and data taxonomies that measure, classify and manage carbon emissions across media supply chains, including digital campaigns and out-of-home inventory, and links this to a marketplace for carbon offsets.

The company generates revenue primarily through enterprise SaaS subscriptions to its core emissions intelligence platform and specialist modules for brands, agencies, publishers and media owners. Additional income likely comes from professional services for onboarding and custom factor development, and transaction-based revenues from an integrated carbon-offset marketplace. Customers are predominantly large brands, media agencies, publishers, media owners and other enterprises managing advertising-related emissions and sustainability reporting.