Admo.tv

The company operates an enterprise SaaS business model focused on TV and radio advertising measurement and attribution. It has developed proprietary signal detection and attribution algorithms that identify when specific TV ads air and correlate them with subsequent digital behaviours such as web visits, conversions, app installs and app usage. This analytics capability creates value by helping advertisers and agencies understand which channels, creatives and time slots drive measurable online outcomes, and by informing future media planning and optimisation decisions.

The platform further supports audience profiling and activation by identifying TV-engaged visitors and enabling their retargeting across digital channels, extending the value of traditional TV and radio campaigns. Professional services from dedicated media analysts complement the software, providing configuration, onboarding and customised analysis. Revenue comes from recurring software licences and fees for accompanying services and bespoke measurement or activation projects.

Admo.tv is a France-based TV and radio advertising analytics company founded in 2015. It provides a SaaS platform that detects TV spots in real time and attributes their impact on digital channels, including website traffic, conversions, mobile app installs and in‑app engagement. The platform also covers other offline media such as radio and out-of-home, offering advertisers detailed performance and uplift metrics.

The firm monetises through enterprise subscriptions to its analytics software and associated professional services delivered by dedicated media analysts. Its customers are primarily brands and media agencies that invest in TV, radio and cross-channel campaigns and need to measure, optimise and activate the online impact of their offline media spend.