Data Circle

The company operates a B2B SaaS analytics model centred on offline‑to‑online media attribution. Clients deploy a JavaScript tag on their websites or apps, which sends traffic and event data to the company’s back end for probabilistic attribution against offline media exposures (TV, radio, CTV and other video). Results are exposed through a hosted dashboard that provides aggregated, minute‑level reporting of drive‑to‑web and campaign performance metrics, without relying on user‑level identifiers beyond a defined retention window. Value is created by helping advertisers and agencies quantify and optimise the return on their offline media spend, while maintaining EU hosting and privacy‑conscious data practices.

Data Circle is a French software company providing a SaaS analytics platform and tracking tag to attribute offline media campaigns (TV, radio and other broadcast or video channels) to online traffic and conversions. Its platform measures drive‑to‑web performance, using probabilistic models and aggregated, anonymised reporting, with data hosted in the EU and retention limited to around 13 months to align with privacy requirements.

The company sells subscriptions to its media attribution dashboard and associated JavaScript tag to advertisers, media agencies and related marketing organisations that run offline campaigns and need to understand their impact on digital channels. Revenue comes from recurring SaaS fees defined in purchase orders, with additional charges for professional and technical services around onboarding and support.