Adnuntius

The company operates a B2B SaaS adtech platform that provides ad serving, marketplace trading and data activation capabilities. It creates value by enabling publishers, retailers and media owners to monetise their inventory with direct buyer access, self‑service portals for smaller advertisers and integrations with external SSPs. For buying entities such as agencies and advertisers, it offers a curated marketplace and alternative DSP route to publisher and retail media supply with increased transparency and reduced technology costs versus large incumbent stacks. First‑party data activation tools support cookieless targeting across the same infrastructure. The business scales by onboarding more media owners and buyers onto its platform modules and APIs, increasing platform usage and associated fees.

Adnuntius is a Norwegian advertising technology company that provides an API‑driven ad serving, marketplace and data platform for publishers, retailers, ad networks, agencies and advertisers. Its tools cover ad serving, programmatic connections to SSPs, curated marketplaces, self‑service portals and first‑party data activation, with a focus on cookieless workflows and direct connections between buyers and sellers.

The company generates revenue through SaaS and usage‑based fees for access to its ad infrastructure rather than taking a revenue share of media spend. Its customers are primarily publishers and other media owners, retail media operators, and buying entities such as agencies and advertisers that want more transparent and cost‑efficient alternatives to large incumbent ad platforms.