Adsmurai

The company operates a B2B SaaS business model focused on digital advertising operations. It offers an integrated marketing platform that ingests and optimises product feeds, automates campaign workflows and creative templating, and consolidates analytics across multiple ad platforms, creating value by reducing manual media operations and improving performance for catalogue-driven advertising. A separate serverless tracking product centralises and enriches conversion events for multiple walled gardens, reducing customers’ engineering and infrastructure burden for implementing pixels and conversions APIs.

Revenue is generated through recurring subscription contracts with tiered feature and usage limits (e.g. number of SKUs, ad-spend thresholds, monthly tracked events per domain). Higher tiers and enterprise contracts include broader functionality, higher limits and more support. Additional revenue is likely captured through professional services such as onboarding, audits and customised creative or technical work associated with larger deployments.

Adsmurai is a Spain-based marketing technology company that provides a SaaS platform and tools for managing digital advertising, especially for catalogue and feed-based campaigns across major ad channels. Its core offerings include an integrated marketing platform for feed management, creative automation and cross-channel campaign workflows, and a serverless tracking product that centralises pixel and conversions API implementations for multiple advertising platforms.

The company generates revenue primarily from subscription fees for its software products, with tiered plans based on catalogue size, ad spend and tracked event volumes, and from associated professional services such as onboarding and audits. Its paying customers are e‑commerce brands, retailers, advertisers and marketing agencies that run multi-channel paid media campaigns and require large-scale feed, creative and tracking orchestration.