Adthena

The company operates an enterprise SaaS model centred on a search intelligence platform. It continuously ingests and indexes large volumes of search and advertising data, then exposes this via dashboards, reports and alerts that show market share, competitor behaviour, and search-term performance for paid and organic search, including shopping/product listing ads. Additional modules automate brand bidding decisions and track trademark infringement to support brand protection workflows. Value is created by helping advertisers and agencies optimise paid-search spend, improve auction outcomes, reduce wasted brand bidding, and enforce brand-use policies. Revenue is generated primarily from recurring software subscriptions, likely complemented by onboarding and support services for larger enterprise deployments.

Adthena is a UK-based provider of an AI-driven search intelligence platform for paid and organic search. It collects and indexes large-scale search and advertising data to give enterprise brands and agencies a market-wide view of auction dynamics, competitor activity and search-term performance, including shopping and product listing ads.

The company generates revenue through enterprise software subscriptions, with additional modules for brand bidding automation and trademark infringement tracking. Its customers are mid-to-large advertisers, retail and e-commerce brands, and digital agencies that manage sizeable search budgets and require competitive intelligence, cost control and brand protection in search marketing channels.