Adveritas

Adveritas operates as a listed holding company whose primary asset is a cloud-based ad fraud detection and campaign optimisation platform. The business creates value by identifying and blocking invalid traffic in real time across multiple digital marketing channels (search/PPC, mobile app install, social and affiliate), improving the efficiency of customers’ advertising spend and the accuracy of their performance data. It complements this with analytics and reporting to support ongoing campaign optimisation.

Revenue is generated through enterprise and mid-market B2B contracts with advertisers, agencies and performance marketing operators who integrate the platform into their acquisition and media buying workflows. The company also develops and operates a proprietary mediation/network platform used to aggregate traffic and manage performance-based campaigns for customers that require this infrastructure. Distribution is direct sales and partner channels, including presence on cloud and ad platform marketplaces to reach performance marketers at scale.

Adveritas Limited is an ASX-listed Australian holding company focused on digital advertising fraud prevention and campaign optimisation. Its core operating asset is a Software-as-a-Service platform that detects and blocks invalid traffic across search, mobile app, social and affiliate advertising channels, helping advertisers ensure their budgets reach genuine users rather than bots or fraudulent sources.

The company generates revenue primarily from business customers that run performance marketing campaigns, including enterprises, agencies and affiliate programme operators. It commercialises its platform through usage-based SaaS contracts, with pricing linked either to a percentage of advertising spend or to the volume of monitored events such as clicks, installs and conversions. Recent capital raisings support product development and international, particularly US, expansion.