AdView
AdView is a mobile in‑app ad exchange connecting publishers with programmatic demand.
AdView operates in the SSP (Supply Side Platform) segment.
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- Founded
- 2010
- Headquarters
- FLAT/RM A 20/F SEABRIGHT PLAZA, 9-23 SHELL STREET NORTH POINT, HONG KONG
- Core Segment
- SSP (Supply Side Platform)
- Company Size
- 50–200
- Official Links
- Website
- Verified
- 2026-03-12
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Subsidiaries
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Competitors
Key competitors include Adsquare, Nexxen.
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AdView: About
The company operates a two‑sided mobile advertising marketplace focused on in‑app inventory. On the supply side, it offers SDKs and APIs that app developers and publishers integrate to surface their inventory into programmatic auctions. On the demand side, it provides OpenRTB endpoints and marketplace access for DSPs, trading desks and advertisers to bid on impressions. The platform coordinates real‑time bidding, reporting, and quality controls, creating value by aggregating supply, simplifying technical integration, and enabling programmatic trading across multiple partners.
AdView: Market Position
AdView is a Hong Kong–based mobile programmatic advertising exchange founded in 2010. It provides a marketplace that connects mobile app publishers with advertisers and demand-side platforms via SDKs and OpenRTB APIs, focusing on in‑app inventory monetisation and programmatic buying.
The company earns revenue by taking a fee on media transactions executed through its exchange and marketplace, and potentially through related platform or service fees. Its direct customers are mobile app publishers integrating its SDKs and APIs for monetisation, and programmatic buyers such as DSPs, trading desks and advertisers accessing its mobile inventory via OpenRTB connections and marketplace deals.
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