Agora

Agora operates a diversified media and entertainment portfolio and monetises through a mix of advertising, subscriptions, and transactional sales. Its digital portals and subscription news site provide content to consumers while selling display, video and branded content inventory to advertisers, both directly and via programmatic channels. Its radio and premium audio offerings combine advertising with paid access models. The outdoor advertising arm sells classic and digital out‑of‑home formats through direct sales, packaged products and programmatic digital out‑of‑home integrations. The cinema business earns from ticket and concession sales and from on‑screen and venue advertising, supported by film distribution activities. In parallel, the group’s ad‑tech unit supplies programmatic yield management tools and managed services to publishers, generating SaaS and service revenues. Across these segments, Agora creates value by aggregating Polish audiences, operating physical and digital media venues, and offering advertisers and publishers standardised, data‑informed inventory and optimisation capabilities.

Agora S.A. is a Polish media and entertainment group headquartered in Warsaw and listed on the Warsaw Stock Exchange. It owns national digital news portals, a subscription-based digital newspaper, radio assets, an out‑of‑home advertising company, a cinema chain with film distribution, and an ad‑tech business focused on programmatic monetisation.

The group generates revenue from advertising sales across its digital, audio and outdoor media, digital subscriptions for news and audio content, cinema ticketing and concessions, and technology and services for publisher yield optimisation. Its direct paying customers are advertisers and media agencies buying media inventory and campaigns, subscribers to its digital news and premium audio products, cinema-goers purchasing tickets and concessions, and publisher clients using its programmatic monetisation tools and services.