Alkimi

The business model centres on operating a blockchain-native programmatic ad exchange and an associated advertising finance and staking ecosystem. Value is created by providing advertisers and agencies with a transparent, auditable marketplace for display, video and CTV inventory, and by offering publishers a potentially higher net yield and faster access to revenue. Every ad transaction is executed and settled on-chain, producing an immutable audit trail exposed via an explorer tool used by buyers, sellers and auditors.

Revenue is generated through protocol fees charged on ad transactions and through early-payment premiums paid by publishers in exchange for instant liquidity on verified receivables. These fees are then distributed within the token-based ecosystem: protocol fees are allocated to token stakers, while early-payment fees are shared among liquidity providers, buyback mechanisms and protocol operations. The firm effectively acts as the infrastructure operator and orchestrator of this on-chain ad and finance network, benefitting from fee flows, ecosystem growth and token economics rather than from classic SaaS licensing.

Alkimi (Alchemy Exchange Limited) is a UK-based advertising technology company that operates a blockchain-based digital ad exchange and related financial infrastructure. It runs programmatic ad auctions on-chain, records every transaction on an immutable ledger, and provides an explorer interface to inspect ad spend and delivery. The platform targets lower fees and greater transparency versus traditional supply-side platforms (SSPs) and ad exchanges.

The company monetises traffic flowing through its on-chain exchange via protocol-level fees on ad transactions and financing fees linked to early payment of publisher receivables. It also offers a staking mechanism where token holders fund liquidity and receive a share of protocol and financing fees. Core paying customers are advertisers/agencies buying media through the exchange, publishers monetising inventory, and liquidity providers participating in the advertising finance protocol.