Allbirds

The company operates a vertically integrated consumer brand model in footwear and apparel. It designs products using natural and lower-carbon materials, outsources manufacturing, and sells mainly via direct-to-consumer ecommerce and owned retail stores, complemented by select wholesale and distributor partnerships for international reach. Value is created through material innovation aimed at reducing petroleum-based components and lifecycle impact, combined with a simple product range focused on casual and performance trainers. Additional value capture comes from a branded resale marketplace that extends product life, attracts more price-sensitive customers and supports circularity objectives, while also improving inventory utilisation and margin on previously sold items.

Allbirds is a United States-based public footwear and apparel company focused on casual and performance trainers made from natural and lower-carbon materials such as merino wool and tree fibre. Founded in 2015 and positioned as a global lifestyle brand, it designs, manufactures and sells trainers and related products through its own ecommerce site, branded retail stores, selective third-party retailers and international distributors.

The company earns revenue primarily from direct-to-consumer sales of new footwear and apparel at premium retail price points, supplemented by a branded resale marketplace for lightly used products. Its customers are individual consumers worldwide, particularly environmentally conscious and comfort-focused buyers seeking casual and active footwear, including price-sensitive segments served via its ReRun resale channel.