AllTrails
AllTrails is a consumer trail discovery and outdoor navigation subscription app.
AllTrails operates in the B2C Consumer App / Platform segment.
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Distinction
AllTrails is a consumer outdoor navigation and trail discovery app, not a gaming platform or an enterprise mapping software vendor. It is closer to hiking and route-planning apps than to general social fitness trackers or GIS tools.
- Founded
- 2010
- Headquarters
- 530 Bush Street, Suite 900, San Francisco, CA 94108, United States
- Core Segment
- B2C Consumer App / Platform
- Company Size
- 201–500
- Official Links
- Website
- Verified
- 2026-04-22
Key insights about AllTrails
AllTrails: About
AllTrails operates a consumer digital platform built around trail discovery, GPS navigation and community-generated outdoor content. It creates value by aggregating trail data, reviews, photos and route information into a searchable global database, then converting a portion of free users into paying subscribers for advanced functionality such as offline maps, route planning and enhanced trail insights. The free tier also supports monetisation through advertising and partnerships, while acquisitions have been used to expand content supply and geographic coverage.
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Media Channel
Technology
AllTrails: Market Position
AllTrails is a United States-based consumer outdoor navigation and trail discovery platform founded in 2010. It offers a mobile and web app that helps users discover hiking, running and other outdoor trails, download offline maps, plan routes, record activities, and contribute reviews, photos and trail condition updates. Its core product is aimed at outdoor consumers rather than business buyers.
The company primarily makes money through a freemium model: a free ad-supported experience drives user acquisition and community participation, while paid subscription tiers unlock advanced navigation, planning and safety features. Its value is strengthened by a large library of user-generated trail content and by acquisitions that expanded route coverage and international content depth.
AllTrails: Frequently Asked Questions
What is AllTrails?
AllTrails is a consumer app and website for discovering trails, planning outdoor trips, navigating routes and sharing trail reviews and photos.
Who uses AllTrails?
It is used mainly by hikers, trail runners, walkers, campers and other outdoor enthusiasts looking for trail discovery and navigation tools.
How does AllTrails make money?
It makes money primarily through paid premium subscriptions, with additional revenue from ad-supported free usage, in-app purchases and selected brand partnerships.
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