Alphalyr

Alphalyr operates a B2B SaaS model built around a shared data and analytics layer for retail and marketing use cases. It creates value by ingesting operational and campaign data from client systems, applying proprietary models and dashboards, and turning that data into recommendations for budget allocation, retail performance management, inventory planning and margin improvement. It extends this software model with consulting and implementation services that support deployment, integration and adoption.

Alphalyr is a French B2B software company focused on analytics, optimisation and decision-support tools for retail, e-commerce, wholesale and digital marketing teams. Its product suite includes marketing attribution and media analytics, retail performance monitoring, supply and inventory optimisation, and a retail-focused data platform that connects with ERP, CRM and e-commerce systems. The company also offers consulting services to help clients implement data and AI projects.

The business makes money primarily from SaaS subscriptions, supplemented by professional services and implementation work. Its customers are business users rather than consumers, especially retail operations leaders, supply chain teams, data teams, marketing teams, acquisition managers and agencies seeking measurable performance improvement across commercial and operational workflows.