ALSO

The company runs a multi-pillar business model centred on IT distribution and cloud enablement for channel partners. In its Supply pillar, it aggregates hardware, software and consumables from 700+ vendors and sells them through regional distribution operations and a B2B online shop, generating value via product availability, logistics and credit handling, and capturing revenue as wholesale margin between vendor and reseller prices.

In its Solutions and Service pillars, it operates a multi-tenant cloud marketplace that aggregates third-party cloud services and automates provisioning, lifecycle management and billing for resellers and cloud service providers. It also packages solution bundles, vertical templates and professional services to help partners design and deliver IT projects and transition to managed or subscription-based offerings. Additional value-added services include financing and marketing support for partners. Overall, the model combines product distribution scale with recurring platform and services income, focused on the IT channel ecosystem.

ALSO Holding AG is a Swiss-based IT distributor and cloud platform provider operating across Europe. It supplies hardware, software and IT solutions from hundreds of vendors via a B2B e‑commerce shop, and operates a multi-tenant cloud marketplace used by resellers and cloud service providers to provision and bill third-party cloud services.

The company earns revenue primarily from distribution margins on physical and software products, transaction and platform fees on its cloud marketplace, and value-added services such as financing, marketing and professional services that support channel partners. Its direct customers are IT resellers, system integrators, managed service providers, cloud service providers, ISVs and other business buyers, rather than end-consumers.