Amadeus

Amadeus operates a B2B technology and infrastructure model for the travel ecosystem. It connects airlines, hotels, car rental firms and other suppliers with travel agencies, OTAs, TMCs and corporates via a centralised travel distribution and booking platform. On top of this, it sells mission-critical software suites for airline passenger services and operations, hospitality distribution and revenue management, and destination analytics, as well as travel-specific payment orchestration. It also runs media and advertising solutions (DSP, metasearch and GDS advertising) sold to travel brands and destinations. Value is created by standardising and aggregating travel content, enabling efficient booking and operations, improving revenue performance through analytics and revenue management, and simplifying payments and media buying across many counterparties.

Amadeus is a Spain-headquartered, publicly listed travel technology company providing distribution, commerce, operations, data and fintech platforms for the global travel and hospitality industry. Its core offerings include a global distribution and booking platform for travel sellers, passenger service and airline operations systems, hospitality distribution and revenue tools, destination analytics, and travel-focused payments orchestration.

The company generates revenue primarily from airlines, hotels, travel agencies, online travel agencies, destination marketing organisations and other travel intermediaries that pay for software licences, transaction-based access to its distribution platforms, advertising and media services, data subscriptions and implementation and support services. It positions itself as infrastructure for booking, managing and monetising travel and hospitality inventory rather than as a direct-to-consumer brand.