Appcharge

The business model centres on providing a specialised commerce and payments infrastructure for game publishers that want to run direct‑to‑consumer sales of virtual goods and subscriptions. Appcharge offers a suite of products – webstore, game portal, checkout, in‑app payments and subscription billing – all integrated with a back‑end that handles multi‑currency payment processing, tax, risk and regulatory requirements as Merchant of Record.

Value is created by enabling publishers to shift transactions away from app‑store billing, increase margins and expand globally without building their own complex payments and compliance stack. Revenue is generated from fees tied to the volume and value of transactions processed through its platform, plus commercial agreements for access to features like subscription management, analytics, LiveOps‑linked webstores and 24/7 payments support. Pricing appears to be negotiated per publisher, similar to other Merchant‑of‑Record and enterprise payments platforms.

Appcharge is an Israel-based payment and commerce platform focused on the video games sector. It provides a direct‑to‑consumer commerce stack for game publishers, including branded webstores, game portals, checkout, in‑app payments and subscription billing, while acting as Merchant of Record to handle global payments, tax, fraud and regulatory compliance across many currencies and payment methods.

The company makes money by operating payments and compliance on behalf of game publishers and studios, charging transaction‑based fees and enterprise contracts for access to its platform and value‑added services such as subscriptions and support. Its customers are mobile and online game publishers and studios that want to sell virtual goods and subscriptions directly to players, reduce dependence on app stores, and offload operational complexity around payments and compliance.