Barometer

The company operates a B2B adtech analytics platform for audio advertising. It processes podcast and other long-form spoken-word content using an AI engine that classifies segments against brand safety, suitability, and contextual taxonomies such as GARM and IAB. This outputs episode-, show-, and host-level scores and labels consumed by advertisers, agencies, and podcast publishers to evaluate and package inventory and manage reputational risk.

Value is created by reducing manual vetting costs, enabling safer campaign planning, and supporting contextual targeting in podcasts. Commercially, the company embeds its technology into buying and selling workflows via dashboards and APIs, and partners with networks, hosts, and platforms so that its scoring can be applied at scale across audio inventory and host relationships.

Barometer is a US-based, venture-backed adtech company focused on podcast and spoken-word audio advertising. It provides AI-driven analysis of podcast episodes and hosts to assess brand safety, suitability, and contextual alignment for advertisers, agencies, and audio publishers.

The company’s platform ingests podcast content and related online coverage, maps it to industry taxonomies (GARM and IAB), and produces scores and labels used to select and price audio inventory. Revenue is generated through CPM-based upcharges tied to ad placements, plus fees for platform and API access, often delivered via integrations with podcast networks, hosting platforms, and advertising partners. Customers are B2B buyers and sellers of podcast advertising, not end-consumers.