BAUHAUS

The business operates an omnichannel retail model focused on home-improvement, garden and workshop products. Value is created by aggregating a broad assortment of DIY and building products in large-format physical Fachcentren and an integrated online shop, supported by digital tools such as a mobile app and a DIY media library to simplify project planning and purchasing. The online shop shows store availability and enables reservations, click-and-collect and delivery, linking digital discovery with local inventory.

In addition to stocking and selling its own assortment, the company extends its range via an integrated marketplace where vetted partners list products within the same online environment. Business customers receive additional value through a commercial customer card that streamlines identification and invoicing across online and in-store purchases, encouraging loyalty and repeat spend. Financing options and gift cards further support larger-ticket purchases and gifting use cases.

bauhaus.info is the e-commerce and digital service channel of a large German home-improvement and DIY retail chain operating Fachcentren across Europe. The platform offers building materials, tools, garden supplies and related products, integrating online ordering with local store stock visibility, click-and-collect and delivery.

The company earns revenue primarily from retail margins on physical product sales through its stores and online shop, supplemented by gift cards, point-of-sale financing and a curated online marketplace for third-party products. It serves private DIY customers as well as tradespeople, companies and self-employed professionals, with dedicated benefits for business buyers via a commercial customer card.